Alcohol News

UNITS - THEY ALL ADD UP

NEW £10M ALCOHOL CAMPAIGN LAUNCHED

77% of people don't know how many units in a glass of wine

A new 'Units' campaign which aims to tell drinkers how many units are in their drinks and help them stick to their limits
was launched today by Public Health Minister Dawn Primarolo.
The Know Your Limits campaign - the biggest alcohol awareness campaign to date - kicks off its units strand with a
series of adverts on TV, radio, billboards and in press, depicting the number of units in individual drinks. The Units
campaign has an overall budget of £6 million for 2008/09. It will be followed by a £4 million binge-drinking campaign
from the Home Office next month.
The units campaign uses iconic imagery to help people understand how many units are in typical alcoholic drinks,
and how to stay within the recommended daily guidelines for regular drinking of 2-3 units a day for women, and
3-4 units a day for men. The campaign will also warn people about how regularly drinking too much can damage their health.

Public Health Minister, Dawn Primarolo, said:
"Glass sizes have grown larger and the strength of many wines and beers has increased, so it's no wonder some of us have
lost track of our alcohol consumption. "This campaign is all about helping people understand how many units are in their
favourite drinks, and helping them to keep an eye on their intake for the good of their long-term health.
"Excessive alcohol consumption is proven to play a significant role in the development of numerous diseases,
including several cancers, heart disease and stroke.”

If you're worried about your own or someone else's drinking call
Barnsley Alcohol and Drug Advisory Service
9-10 Burleigh Court
Burleigh Street
Barnsley
S70 1XY
01126 779 066
or
0845 618 9771 (specialist alcohol line)

For young people:
The Barn
2nd Floor
22 May Day Green
Barnsley
South Yorkshire
S70 1RD
 Tel: 01226 280532
Fax: 01226 321076
 www.barnypp.org.uk

For more information click on the link:
www.drinkaware.co.uk
www.pssst.org.uk
http://www.roofie.com  Drink -spiking and Drug Facilitated Sexual Abuse (DFSA).
http://www.alcoholics-anonymous.org.uk/
http://www.al-anonuk.org.uk/ Helping families and friends of alcoholics worldwide.
http://www.knowyourlimits.gov.uk/
http://www.nacoa.org.uk/  National Association for children of alcoholics