Article: Road markings and signage - tourist signs Article Body The tourism industry is important to Barnsleys economy. While clear and effective signing can assist tourism, its main purpose is to provide route information to visitors who are unfamiliar with the local road network.Brown signing should not be seen as a substitute for effective marketing. Tourism signing provides an important opportunity for both tourist businesses and the local economy. The main purpose of brown tourism signing is to safely guide those wishing to visit a tourist destination along the most appropriate route. If you would like further information and/or advice please contact the council: by email to roads@barnsley.gov.uk by telephone on 01226 773555 (24 hours) by writing to Barnsley Metropolitan Borough Council, Environmental Services, PO Box 601, Barnsley, S70 9FA. We are committed to providing a good quality service to our customers and have published a service standard document that sets out what you can expect from our service, our response times and how you can provide us with feedback on how well we are performing.