Barnsley’s new visitor economy strategy

Barnsley Council’s new visitor economy strategy sets out the sector’s vision and objectives for the next five years, as well as making clear its role in supporting wider economic growth.


The visitor economy is an important growth industry for Barnsley, currently attracting around 3 million visits each year and generating an estimated £65million worth of economic impact.   The plan aims to maximise the borough’s assets which include heritage sites, stunning countryside for wildlife and recreation and flagship parks together with family attractions such as Cannon Hall Farm and Calypso Cove Waterpark.

Investment in attractions, improved visitor experiences through projects such as Parks for People at Cannon Hall, events such as Tour de Yorkshire and promotion, together with the investment in Barnsley town centre will increase the number of visits and corresponding economic impact.

One key area for development is the village of Elsecar and its connections with Wentworth Woodhouse.  Building on the area’s Heritage Action Zone and Great Place Status, both National projects which will see investment into the area, which has the potential to become an important historical destination

Cllr Roy Miller, Cabinet Spokesperson for Place, said:  “Barnsley has a fantastic visitor offer including museums, galleries, water parks, theatres, landscapes, family attractions such as Cannon Hall Farm and shopping destinations. We believe that working in partnership to deliver the visitor economy strategy will enhance this offer and have a huge impact on the area. Through strategic partnerships, there is the opportunity to raise the profile and change often outdated perceptions of the area as well as achieving our corporate priority of developing a thriving and vibrant economy.”

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