Beat the Street, backed by Sport England, arrives in Yorkshire tomorrow, Wednesday 5 June. The campaign to encourage locals to get more active will be launched at Barnsley Town Hall by the Mayor of Barnsley, Councillor Pauline Markham.
The Mayor will lead off an inaugural walk around the town centre to mark the beginning of a giant game which will be played across Barnsley. Thousands of residents will compete to see if their school, community group or workplace can walk, run, scoot, or cycle the furthest.
Running from Wednesday 5 June until Wednesday 17 July, Beat the Street is a free, fun challenge, and participants will be rewarded with points and prizes for exploring their town on foot, scooter or bicycle.
More than 250 special sensors called ‘Beat Boxes’ have appeared across parts of Barnsley. Players tap the Beat Boxes with cards and fobs registered to online accounts to track their journey and earn points for themselves and their team – the more Beat Boxes people swipe during a journey, the more points they earn.
Schools and community groups from across Barnsley have been chosen as the latest Yorkshire participants in the nationwide campaign. Beat the Street has seen hundreds of thousands of children, families and colleagues competing against each other to see if they can travel the furthest, climb the leaderboards and win prizes including sports, crafts and book vouchers. Families are encouraged to play for their local school while the wider community can create their own teams by emailing firstname.lastname@example.org.
Cllr Jim Andrews, Cabinet Spokesperson for Public Health, said: “Beat the Street is a fantastic initiative to get children, families and our communities active. I’d encourage everyone to sign up and get involved.
“Active travel benefits our communities in so many ways, from improving health and wellbeing, to reducing air pollution. We’re really excited to have Beat the Street here in Barnsley and can’t wait to see everyone joining in.”
In addition to the leaderboard prizes, registered players can also win weekly ‘Lucky Tap’ prizes for playing along – including vouchers and experience days.
Beat the Street is being delivered by Intelligent Health and is funded by The National Lottery on behalf of Sport England and Barnsley Metropolitan Borough Council.
Want to find out more about Beat the Street? Visit beatthestreet.me/barnsley for more information.