Barnsley Council together with Age UK Barnsley have launched the Age Friendly Award. Each month, an award will be presented to projects which embody the Age Friendly spirit, showing approaches to resolving problems for the elderly and vulnerable.
The award has been launched to support the Age Friendly Barnsley initiative, which aims to make it possible for everyone to live active and healthy later lives, continue living in their homes, participate in the activities they value, and contribute to their communities for as long as possible. The Age Friendly Award celebrates projects, businesses and services working towards this vision and helping to make improvements for older people in their community.
One business recognised for their age-friendly approach is Morrisons supermarket in Barnsley. Due to the pandemic, travel restrictions and shielding have meant that many people have struggled with their food shopping. Many services went digital this year, making it easier for lots of people to access these safely. However, this presented a difficulty for many older people who aren't online, and Age UK Barnsley found that 65 per cent of those using COVID-19 services have no access to the internet.
Morrisons have responded by creating a telephone grocery service. This means that older and vulnerable people can order their shopping over the phone, to be delivered to their home the following day. The service has made a huge difference in people's lives, meaning they can safely carry out their food shopping without having to go online, and helping to maintain their independence and wellbeing.
Cllr Jenny Platts, Cabinet Spokesperson for Adults and Communities, said: "We’re always pleased to support the Age Friendly initiative in Barnsley, and this award helps us to recognise and celebrate projects across the borough which are working to create a better community for older people."
"It's really important we recognise those who are taking an age-friendly approach, both to commend their fantastic work and to encourage the same innovation and good practice in others. I'd like to thank those in Barnsley who are doing their bit to support our older and our more vulnerable residents."