Our Public Health team is backing an urgent safety alert issued by the government’s Office for Product Safety and Standards (OPSS) regarding baby self-feeding pillows.
Baby self-feeding pillow products are designed to be attached to a bottle so that the baby may be positioned on its back to self-feed without the assistance of a caregiver holding the bottle and controlling the feed.
Anyone who has one is urged to stop using it immediately and dispose of it safely.
The OPSS has identified that this category of product will always be dangerous due to its design and intended use and can never be made safe.
This is because when used as intended, even while under the supervision of a caregiver, it could lead to immediate, serious harm or death from choking or aspiration pneumonia (when drink or food enters the lungs instead of the stomach).
Businesses selling these products must immediately remove them from the market as they cannot comply with the safety requirements under the General Product Safety Regulations 2005.
If you see any on sale, please let our Regulatory Services Team know by emailing firstname.lastname@example.org so they can report it on to the OPSS.