Year-round town centre events programme to attract even more visitors

An exciting calendar of events throughout next year is being planned to help attract even more visitors to Barnsley Town Centre.

The number of visitors to the town centre has grown rapidly since the relaxing of lockdown measures thanks to the opening of The Glass Works and its new retail and leisure attractions.

Cabinet will be asked to approve a new Town Centre Events Programme at their next meeting on Wednesday 1 December. It will use funding initially earmarked for the Tour de Yorkshire Cycling race which has in previous years attracted thousands of visitors to the town centre.

Barnsley had been due to host the race next year after it was postponed twice due to the pandemic. However, the Tour de Yorkshire has now been cancelled indefinitely.

The proposed events programme will have a different theme for each month of the year and will include a wide array of events which bring in significant economic value and positively promote the profile of the town. Town centre businesses will have opportunities to be involved to make the most impact on the local economy and give the best experience for visitors.

Cllr Robert Frost, Cabinet Support Member for Regeneration and Culture, said: “We now have a fantastic town centre of which we can all be extremely proud. It's time to believe in the possibilities of Barnsley, to look to the future with excitement and optimism.

“Even through the last few years when building work has been in full-flow, we’ve been able to enjoy some really fantastic events, including the Tour de Yorkshire, Barnsley Bright Nights, the Barnsley Crit town centre races, Dancing Town, and many others.

“We have a town centre that thrives with big events and we want to make sure we work closely with businesses to build on that success, and make sure all Barnsley residents, as well as visitors from further afield, come and see what we have to offer.”

The full cabinet report can be viewed here

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