Love Barnsley

Rediscover the place of possibilities

It’s that magical time of year in Barnsley. It’s been a tough year, so we’re all in need of some proper festive cheer. This year we’re championing local high streets in our borough. Shops, salons and pubs all over our borough are trimmed up, stocked up and ready to welcome you this Christmas.

High streets in Barnsley are on the road to recovery. Following £20 million of investment, The Glass Works in the town centre is open, and £5 million is being spent to improve local economies in Cudworth, Hoyland, Goldthorpe, Penistone, Royston and Wombwell (with another £30 million planned over the next five years). 

With your love and care – and maybe parting with some of your hard-earned cash – high streets in Barnsley will thrive. So visit the shops to find that perfect gift, book your Christmas cut at the salon, and pop to your local pub to raise a glass with your pals.

Here’s what else you can do...

Give the gift of a Barnsley Gift Card

You can spend the Barnsley Gift Card in over 170 businesses. You can choose a value between £5 and £500, and the cards are valid for 12 months. Look out for the Barnsley Gift Card logo at the checkout and use it like your regular debit or credit card.

To buy and to see who accepts the Barnsley Gift Card, visit

Sign up to Mi Rewards – Barnsley’s customer loyalty scheme

Businesses in Barnsley are working together to reward you for spending your money with them. Spend in local businesses taking part in Mi Rewards and you’ll earn points, entering you into a monthly prize draw.

It’s free to sign up - visit

Click and collect with ShopAppy

Here’s how shopping online can help your local high street!

Buy online from all your favourite independent shops, and then decide if you want to pick up from the shop, a convenient pick-up point, or have delivery to your home.

Barnsley's online now, with more towns going live in 2022. Visit for more information.

Visit your nearest market

Barnsley Council runs outdoor markets in Hoyland, Penistone, Wombwell and Barnsley, and the indoor market and Market Kitchen in the town centre.

Pop by the indoor market and pick up a copy of the markets’ cookbook – the Barnsley Larder.

Find out more about our markets.

Explore The Glass Works

Opened this year, The Glass Works is a new shopping and leisure destination in the town centre. You’ll find big brands you know and love – think Next, TK Maxx and Superbowl – plus things you might not expect, like three new innovative museums!

Visit The Glass Works website to find out more.

Take the family on a Christmas trail

Elf Christmas trails - help us find the elves hiding in Barnsley!

A bunch of cheeky elves have arrived in Barnsley from the North Pole and are hiding on our high streets. Santa’s mischievous little helpers are hiding in 42 businesses across the borough. Can you find these cheeky elves and tell us their names so they can make their way home in time for Christmas?

All you need to do to help the elves is take part in the elf Christmas trail and have some festive fun with the added bonus of the chance to win a Barnsley Gift Card! All the elves have names, and we need you to tell us what they are. In the windows of participating businesses, you'll see a sign that says ‘Find an elf here’. Use the QR code on the sign to access a digital trail card, download one below or collect one from the locations mentioned. The trail cards include the names of the shops hiding the elves, making it a little bit easier to find them and help them get back to the North Pole so they can carry on making all the toys in time for Santa to deliver.

When you find a shop that’s hiding an elf, pop inside and find the elf (who'll be wearing a name tag) and write down his or her name on the trail card. When you've found all the elves and completed the trail you can email your trail card to or take it to one of the locations mentioned below.

Each week throughout December a prize draw will take place and the winners will be contacted to let them know they've won a Barnsley Gift Card worth £10 that can be spent in 170 businesses across Barnsley. In total there are £1200 worth of Barnsley Gift Cards up for grabs – just in time for Christmas and perfect to treat yourself or spoil someone special over the festive season.

There are seven elf Christmas trails happening across the borough:

Barnsley town centre

12 town centre businesses are hiding the elves. Just pop in, spot the elf, find out their name and add your answer to the trail card. You can collect a trail card from the Customer Service desk in Barnsley Market or download the Barnsley town centre elf trail card here.

When you've completed the trail and filled in the card you can post it in the post box in Barnsley Market next to the Customer Service desk or email your answers to

10 winners will be drawn every Wednesday on 8, 15 and 22 December 2021. 

Principal Towns

The cheeky elves are hiding on the high streets of Cudworth, Goldthorpe, Hoyland, Penistone, Royston and Wombwell. There are five elves on each high street.

Collect a trail card from the local library in your Principal Town or download it below. When you've completed the trail take your card back to the reception desk in the library.

Five winners will be drawn every Friday on 10, 17 and 24 December 2021.

Good luck – and thanks for helping us to find the elves and get them home in time for Christmas!

Be kind to one another

When you visit your local high street you might notice venues have plastic screens. You may be asked to queue outside, and you may be asked to pay by card.

Please respect what businesses are doing to keep you and their staff safe. If you have symptoms of coronavirus get tested and stay at home.

Visit GOV.UK for more information about coronavirus.

Stay up to date with the latest news about Barnsley town centre

On social media follow Love Barnsley Town Centre, The Glass Works, Barnsley and District Markets, and Market Kitchen. Be the first to know about events, offers and giveaways by signing up to the Love Barnsley town centre newsletter.

Find out more about Barnsley town centre.

And lastly, of course, you don’t just have to shop

Borrow a book from the library, sign up for a crafts workshop, keep active at your local gym, take in a show or a film, pop for a stroll or cycle to your nearest park and breathe in the fresh air.

Barnsley really is the place of possibilities this Christmas! 

More reasons to love Barnsley

More information

Barnsley Council’s Christmas campaign is supported by the Welcome Back Fund, which is receiving funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

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