Buy Barnsley header Town square with heart

Advertising and sponsorship opportunities

 

Barnsley is a great place to live, work and visit. If you're looking to get your business on the map, we can help.

Barnsley has a strong reputation for excellence, proven by our award-winning £220 million mixed use redevelopment, The Glass Works. Its given our town centre a new purpose with footfall now at record levels. For example, 2023 footfall at the Glass Works was up 22% on 2022, bucking national trends.

Our town centre events programme draws visitors from across Yorkshire and beyond. Our award-winning cultural destinations are thriving and attracting huge levels of external investment and record numbers of visitors.

Our economy is thriving, with our Local Plan attracting well-known businesses such as Evri, SHI, XPO, and NHS blood and transplant services. Beyond the town centre, we've invested widely in enhancing our Principal Towns, high streets and communities across the borough.

Why choose us?

Our advertising opportunities offer access to high volume traffic and footfall while visibly connecting your brand to Barnsley.

What we offer

We have a range of advertising and sponsorship options to suit your business’ needs and budget. Take a look at what we can offer in the following information.

All advertising through our channels must comply with our advertising and sponsorship policy. This includes the High fat, sugar and salt (HFSS) policy note.

Roundabout advertising

Roundabout advertising offers prominent and permanent advertising to make sure your message is visible to commuters all year round.

They have an average traffic flow of 489,000 vehicles monthly per site, and the chance to advertise on a contract between one and three years. Our roundabout sponsorship offers exceptional visibility, value and longevity.

Benefits

  • Builds a local presence to help stand out from the competition. Become a brand that's remembered locally through longer term advertising on our roundabouts by promoting your business to hundreds of people every day.
  • It’s a brilliant way to accurately target local audiences. We have sites across the borough to help you target a local audience. This means you can capture the attention of the right people in a simple and effective way.
  • Your advert will be there 24/7, 365 days of the year. There's no limit to who can see your advert or when. Tried and tested, roundabout advertising lets you get your message across all year round.

We have 42 roundabout advertising sites across our borough. Take a look at the interactive map and find the spot that's best for your business.

For more details please email info@cpmedia.co.uk.

Event sponsorship

We host and support a range of events and activities throughout the year. Footfall in Barnsley town centre in 2023 increased by 22% on 2022, with thousands of people attending our headline events. We also get over one million visitors a year to our heritage sites and attractions.

We can offer exciting sponsorship opportunities for your business. They can benefit from association with our award winning events and festivals programme, which will include:

  • Logo/brand placement on key print and advertising.
  • Brand placement at each of the events included in the package

Benefits

  • It's a fantastic way to open up your business to potential new customers locally, regionally and nationally.
  • Our headline events saw the following footfall increases in 2023:
    • Flavours Food Festival +22%
    • Barnsley’s Big Weekend +26%
    • Barnsley Bright Nights +27%
    • Footfall at our Christmas Market, a new event for 2023, was 127,501.
  • Increased brand exposure for your business.
    Help your business to become an easy to recognise and trusted brand in Barnsley. You can sponsor popular and well-loved events that benefit local communities.
  • Support and maintain local heritage sites.
    Your support helps us to keep free access to our five museums:

For further information please email events@barnsley.gov.uk.

Park sponsorship

Our parks host a range of events through the year. You can become a park partner and sponsor one of these events. Being a part partner can help you to:

  • Promote your business to hundreds of visitors.
  • Give something back to the local community.

As a park partner, you'll have a formal sponsorship agreement. This includes things such as advertising, public relations and use of open spaces for events. It can also include volunteer days.

These are a great way for your employees to get outdoors, enjoy team building and support the community. Many local businesses have taken part in projects such as tree planting, painting and general maintenance.

Benefits

  • Many of our parks are Yorkshire in Bloom award winning sites
    We've won 16 awards and recognition for how businesses get involved to enhance Barnsley for its residents and visitors.
  • Our parks offer a variety of features and activities to a broad range of visitors
    These include children’s play areas, sports, heritage sites and historical landmarks, unique gardens and outdoor spaces, family events, outdoor music and galas.
  • The majority of our facilities are free of charge for visitors
    They're also open seven days a week.

For further information please email parksservices@barnsley.gov.uk.