Love Barnsley

Support for businesses

You can keep up to date with what's happening in the town centre and develop your business.

Find out how to get involved in our town centre forum and how to promote your business.

Keeping informed and getting involved

Welcome pack

Welcome to Barnsley! Download our guide for businesses.

Town centre newsletter

We send a business-to-business newsletter by email with news and events from around the town centre, including activities you may want to get involved in.

The newsletter is issued every two months. To sign up to receive the newsletter please email us. If you want to include any content in the newsletter, let us know.

Town centre retail and hospitality forum

The forum meets four times a year. Due to the coronavirus (COVID-19) pandemic we're currently meeting online using Microsoft Teams.

Dates for the meetings are advertised in our town centre newsletter.

The forum also has a Facebook group.

Promoting your business

Campaigns and social media

Our town centre marketing plan draws on extensive analysis of catchment audiences and current shopper profiles. We have a range of communications and visible town centre campaigns, with several ways for you to get involved.

Our Love Barnsley town centre Facebook page is dedicated to promoting the town centre to shoppers and visitors. 

As well as liking and sharing the page with friends, family and customers, we can publish content on your behalf. If you have any promotional information you'd like including please email us.

Get listed on our business directory

The very popular tourism website for the Barnsley district now has a dedicated town centre page listing all current town centre businesses. To check your entry, you can take a look at the Visit Barnsley website

Each business can have a 200 word description with their business names, address and phone number. To update your entry you can email us.

Town centre support team

Our town centre team work to promote and support town centre businesses. You can contact the team using the online form on this page. We have dedicated support contacts for independent businesses, market stallholders, high street retailers and national chains. Please get in touch with the team for support tailored to your needs.

Supporting recovery and growth

There are lots of ways you can support business recovery and growth in the town centre.

Barnsley Gift Card

The Barnsley Gift Card is a pre-paid Mastercard that provides a new, simple way for local people to buy a gift card for friends, family and colleagues. Recipients of the card can spend their cards at a network of local businesses including restaurants, cafes, shops, salons, attractions, leisure and entertainment businesses.

Benefits for your business

  • It’s free - it doesn’t cost a business anything to be part of the programme; there are no additional set-up or on-going fees for participating businesses.
  • It introduces new customers - people that receive the gift card tend to explore more, and 15% of the redemptions are with customers visiting a business for the very first time.
  • It brings additional spend - customers that redeem cards spend on average 40% more than the value of the gift card and tend to upgrade their experience, going for higher margin products.
  • It’s easy to implement - as the programme users the existing Mastercard infrastructure, it’s easy for a business to get involved. No changes are required to software or hardware in order to accept the gift card.
  • It pays automatically – receive the full value of the money received via their existing payment terminals.

Benefits for the customer

  • It offers choice - recipients like the fact that the cards can be used on a huge range of products and experiences. They offer more choice than single-branded gift cards or vouchers.
  • There’s so much flexibility – you don’t have to use the full value of the card in one business. It means that recipients can enjoy spending at multiple businesses, over a period of 12 months.
  • It supports the local economy – when you buy a Barnsley Gift Card for someone you know the money is going stay local.
  • It works for everyone – we all have people that are difficult to buy presents for. The Barnsley Gift Card gives the choice back to the recipient, ensuring they get something they really want.
  • It’s secure – the Barnsley Gift Card is secured by Mastercard.

How to get set up

There's a three step set up process:

  1. Complete the Barnsley Gift Card registration form
  2. Sign the merchant participation form
  3. Process a declined transaction processed through the card terminal. This can be done in two ways: we can either visit your business and conduct a registration transaction using a blank gift card or you can register your business remotely by processing a card holder not present transaction using the card details given on the registration link above.

For more information

Email us or call (01226) 772239.

Mi Rewards - customer loyalty scheme

Mi Rewards encourages customers to spend money at local businesses by automatically rewarding them with the chance to win fantastic monthly prizes.

How it works for customers

For customers it’s free to join and takes two minutes to set up an account. Once they’ve registered, that’s it - no need to show a separate loyalty card. Every time they spend money at participating businesses they'll automatically be in with a chance of winning amazing local prizes.

  • Link - existing Visa or Mastercard debit or credit cards to their Mi Rewards account - it works with any bank.
  • Spend - over £10 across participating businesses and they'll earn an entry into the monthly prize draw.
  • Win - fantastic monthly prizes to win and bonus competitions to enter.

Customers can register on the Mi Rewards website.

Benefits for your business

  • Free promotion for your business via the Mi Rewards website, app and marketing activity.
  • Increase loyalty by rewarding your customers every time they spend money with you.
  • Understand more about your customers with our built-in dashboards and analytics.
  • Simple, straight-forward registration - no staff training required and no new hardware.
  • Customers automatically receive tailored thank you messages from you every time they visit.
  • Completely free for you to join; no payment required and no ongoing costs to participate.
  • Join forces with other local businesses to promote the shop local message.

Register your business for Mi Rewards.

Please note: if your business is using a payment facilitator such as iZettle, SumUp, PayPal, Square or other, Mi Rewards are currently only able to reward Mastercard transactions at your business. Customers with a Visa card will not be able to earn points.

For more information

Email us or call (01226) 772239.

ShopAppy - click-and-collect

ShopAppy is a web-based ordering platform which enables local independent shops and businesses to show information, products and services they have for sale in Barnsley in one convenient location.

ShopAppy aims to encourage customers to shop local through either a click-and-collect option from the business or a single location (eg the indoor market for Barnsley town centre), or they can opt to have products delivered for a small fee.

Who can sign up?

Businesses with a product or service to offer which is available in the Barnsley borough.

What can ShopAppy be used for?

Depending on your business model, you can use ShopAppy for click-and-collect and delivery. Delivery is managed through City Grab which is an affiliate of City Taxis. Once an order is placed, ShopAppy will notify City Grab and arrange pickup and delivery. City Grab can transport chilled goods as well.

What if I don't sell products?

ShopAppy enables customers to book items, services, appointments, classes and more via the ‘things to book’ and ‘what’s on’ sections.

How much will it cost?

ShopAppy is currently free to businesses in the Barnsley borough (April 2021 - subject to change).

When will I receive payments from ShopAppy?

The payment gateway holds on to funds in case of disputes/fraudulent cards normally for three to five days. After that it transfers to the ShopAppy account.

Once a week on Fridays, ShopAppy will generate statements for your orders, email them to you and transfer payments to you, minus a 2% transaction fee from the payment gateway. ShopAppy do not take commission.

How do I sign up to ShopAppy?

Sign up to ShopAppy online.

For more information

Email us or call (01226) 772239.

Yoello – hospitality ordering system platform

Yoello is a web-based ordering platform which aims to support businesses with improving efficiency and customer experience. Through the mobile technology, businesses can offer contactless table service, click-and-collect and delivery services all through a single, easy to use, platform.

By simply scanning a QR code in a venue or typing in a URL, customers can access digital menus, make an order and pay. There's no need to download an app and this can be done on any smartphone, tablet or computer via any internet browser.

Who can use Yoello?

Hospitality such as restaurants, cafes, takeaways, pubs and street food vendors based in any of the Principal Towns can use Yoello: Barnsley town centre, Cudworth, Goldthorpe, Hoyland, Penistone, Royston and Wombwell.

What can Yoello be used for?

Depending on your business model, you can use Yoello for contact free table service, click-and-collect and delivery. Delivery would need to be completed by you if you allow this option.

How much will it cost?

Businesses can sign up to Yoello for free for 12 months service. QR materials will be provided and are included in this. Businesses will pay 1.25% along with a 10p charge per transaction. The 10p can be absorbed by the business or passed onto the customer – this is at your discretion.

It's possible for businesses to upgrade their account with Yoello for £199 for a POS terminal to use for orders. This will also decrease payments to 1% and 10p per transaction, however this is at your own discretion and can be done at any time through Yoello should you choose to do so.

Do I need the POS terminal?

No, there's no requirement for you to purchase the POS terminal as you can access all orders through your merchant account which can be done via your laptop, tablet or smartphone.

When will I receive payments from Yoello?

Stripe is the payment provider for Yoello, and you'll be able to see a record of your pay-outs from the ‘Payments’ tab on your merchant dashboard. Payments are made two working days after the transaction has been placed.

How do I sign up to Yoello?

Contact us to sign up to use Yoello; you can either email us or call (01226) 772239.

We'll complete an application form for you which will be passed to Yoello. They'll then contact you to begin setting up your page on the platform which will include your menu items and they'll also set you up with the payment provider Stripe.

You'll have access to your merchant page to review and process orders and manage your menu and you'll also have access to support from Yoello should you encounter any issues.

Coronavirus (COVID-19)

Information and guidance for your business relating to coronavirus (COVID-19).

Information and guidance

Download our coronavirus guide for businesses. A directory of useful sources of information can be found on the Enterprising Barnsley website.

England is at step 4 of the government's roadmap out of lockdown. The government has published guidance on how to reduce the risk of COVID-19 spreading in the workplace.

You can also contact our Regulatory Services team for advice by emailing or calling (01226) 773555.

Visits to your premises

Supported by the Welcome Back Fund, we're here to listen and advise you on trading safely during the pandemic. We can support your business to reopen and recover.

Our officers are on-hand to visit your premises, advise you on operating safely, and help you to take advantage of our economic recovery initiatives. To arrange a visit please email us.

Welcome Back Fund

Barnsley Council is receiving funding from the England European Regional Development Fund as part of the European Regional Development Fund 2014-2020.

The Ministry of Housing, Communities and Local Government is the managing authority for the European Regional Development Fund.

Find out more about the European Regional Development Fund.

HM Government and European Union European Regional Development Fund

Enterprising Barnsley

For more advice and business events, visit the team at the Digital Media Centre on County Way in Barnsley.

Visit Enterprising Barnsley

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